Media campaigns
Dark Side of Tanning
The Dark Side of Tanning campaign graphically represents the damaging effect of overexposure to UV radiation from the sun and the deadly nature of melanoma. It challenges the belief that a tan is healthy and prompts adolescents to reconsider their use of sun protection.
Bondi Rescue
Lifeguards know better than anyone the dangers of the sun. The boys from Bondi Rescue joined the fight against skin cancer, by reminding West Australians to stay safe at the beach and be SunSmart.
Rowan's Story
Rowan's Story was one of the most successful campaigns run by the Cancer Council WA. The campaign raised awareness about the personal risk of developing skin cancer from typical outdoor activities in Western Australians aged 18 to 39 years, particulary males.
