Make Smoking History Campaign

What is the Make Smoking History Campaign?

Make Smoking History was established in 2000 and aims to reduce the prevalence of smoking among adults in WA. The Campaign is an initiative of Cancer Council Western Australia and is jointly funded by the Department of Health WA, Healthway and Cancer Council WA.

Make Smoking History specifically seeks to:

• Influence public opinion and policy on key smoking and health issues.
• Raise awareness of the harms of smoking and the benefits of quitting.
• Assist smokers to quit by providing them with information and resources to help plan their quit attempt.
  

The Campaign employs a comprehensive range of strategies, including state-wide mass media advertising.

Each Make Smoking History campaign has evaluated well with WA smokers, with many reporting that they either quit or cut down, or made an attempt to do so, after seeing the advertising.

The Campaign has also received a number of state and international advertising industry awards, and continues to focus public, political and media attention on key smoking and health issues.

To view current and past Make Smoking History campaign information, including advertisements and evaluation results, see the following links:

• Current campaign
• Campaign library
  

More information about the Make Smoking History Campaign

Download History in the Making: the first 10 years of the Make Smoking History Campaign (pdf 5.49mb) to find out more about the Campaign.

If you would like to find out more about Make Smoking History, please email us for more information.