Make Smoking History Campaign Library
The following library is arranged in alphabetical order. Click on the link or image to view a full description of each campaign, including all associated video, audio and other campaign materials.
Adrian's RegretThis campaign featured the personal story of Adrian Pilkington who passed away from mouth cancer at the age of 53. He had been a smoker for more than 30 years.
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Advocacy press advertisements
Throughout the past decade Cancer Council WA has used press advertisements to comment on current topical aspects of smoking and to advocate for stronger tobacco legislation. The aim has been to capture the attention of public figures and opinion leaders, and the media, as well as to raise community awareness of important smoking and health issues.
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Best IntentionsThe 'Best Intentions' campaign aimed to remind smokers that there is never going to be a perfect time to quit smoking and best decision they can make is to quit now. |
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Bubblewrap
The ‘Bubblewrap’ campaign aimed to increase smokers’ awareness of their increased risk of developing Chronic Obstructive Pulmonary Disease (COPD), major forms of this being emphysema and chronic bronchitis. COPD can occur at any age and is often associated with severe disability.
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Didn't Listen
The 'Didn't Listen' campaign featured one of Perth’s leading cardiothoracic surgeons, Mr Mark Newman, urging smokers to quit while they still have a chance. Campaign advertising showed an actual lung cancer tumour being removed during an operation.
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Don't Blow The Years Ahead
The ‘Don’t Blow the Years Ahead’ campaign reinforced that it's never too late to quit smoking, and that quitting has major and immediate benefits for smokers of all ages, even for those already suffering with a smoking-related disease.
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Echo
The ‘Echo’ campaign challenged the excuses smokers often use to justify their habit. It provided a striking and honest portrayal of the consequences they face by continuing to smoke.
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Everybody Knows
The ‘Everybody Knows’ campaign featured a montage of well-known images on the health impacts of smoking. It focused on what everybody knows, but what some smokers still ignore.
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Jenny
The ‘Jenny’ campaign featured the personal story of Jenny, a 42-year old woman who was diagnosed with terminal lung cancer caused by smoking. The campaign was targeted at women aged 18 to 29 and promoted the message that it's never too early for cigarettes to cause damage and the time to quit is now.
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Let's Talk About Quitting
The ‘Let’s Talk About Quitting’ press campaign focused on the topics that smokers find interesting such as the complexities of smoking addiction as well as addressing common fears and concerns they may have about quitting.
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Make Smoking History Ten Year Series
Make Smoking History commemorated its 10 year anniversary by reviving some of its most successful television advertisements.
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Nice People But
The ‘Nice People But’ campaign conveyed the grim realities of smoking and its consequences. It featured real doctors, health professionals and counsellors who work at the front line treating diseases caused by smoking and carries the line “Nice people, but you don’t want to meet them. Keep smoking and you just might”.
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Outdoor campaigns
Since 2001, Make Smoking History has used outdoor advertising to convey the dangers of smoking and encourage more people to quit. These advertisements have appeared on billboards, bus shelters and the sides of buses.
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Press and radio advertising 2011
Make Smoking History launched new press and radio advertising in January 2011 which reassured smokers that they can quit and promoted the support services available to help them.
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Recall
The ‘Recall’ campaign featured comedian John Clarke. In the advertising John Clarke, impersonating an executive of a fictitious tobacco company, announced a complete cigarette recall “until we can guarantee the Australian public that our product poses absolutely no threat to their health”.
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Smoke-Free Home and Car
The ‘Smoke-Free Home and Car’ campaigns targeted parents and carers of children and focused on protecting children from second hand smoke, particularly in the home and car. Campaign advertising aimed to speak to the mainstream population as well as Indigenous families.
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Sugar, Sugar
The ‘Sugar, Sugar’ campaign drew attention to the many ingredients found in cigarettes. The advertising highlighted that while these ingredients mask the bitter taste of tobacco, the damage from smoking can’t be hidden.
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Who Will You Leave Behind?
The ‘Who Will You Leave Behind?’ campaign focused on the experiences, thoughts and emotions of family members left behind when someone dies from a smoking-related illness. It featured the personal story of Luke and Ben Eliot whose father Neil passed away from lung cancer caused by his smoking.
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You Should Have Been There
The ‘You Should Have Been There’ campaign highlighted the impact smoking can have on the health of a smoker and the fact that if they continue to smoke it may mean they miss out on important milestones in their loved ones lives.
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Zita's Story
The ‘Zita’s Story’ campaign featured Zita, a then 37-year-old WA woman who was diagnosed with terminal lung cancer caused by smoking at the age of 36. Zita's story is very compelling and emotional. In the advertising Zita talked openly and honestly about the devastating effect of her illness, not just for herself but also her family. |
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