Advocacy press advertisements (2000 to 2011)

Since 2000 Cancer Council WA has used press advertisements to comment on a variety of topical tobacco issues. These advertisements have endeavoured to capture the attention of the public and the media, and raise community awareness about important smoking and health issues.

Read the newspaper advertisements

• Cigarettes kill 17,500 more Australians each year than heroin (pdf 135kb) highlighted the number of preventable deaths caused by tobacco compared to other drugs.

• The signal from the tobacco companies is loud and clear (pdf 104kb) highlighted the dishonesty of the tobacco industry.

• Smoking causes cancer in a lot of places (including the butt) (pdf 221kb) looked at all the cancers caused by smoking.

• If lung cancer doesn’t kill you, the new price of cigarettes will (pdf 24kb) looked at the human and financial costs of smoking.

• Tobacco companies come clean under oath (pdf 464kb) looked at the outcomes of litigation against the tobacco industry in the US.

• Thanks to cigarettes 1,050 Dads will be getting flowers this Father’s Day (pdf 511kb) highlighted the impact of smoking on those left behind.

• Commemorating 50 years of lies and deceit (pdf 59kb) highlighted that it has been 50 years since the release of the publication that reported undeniable evidence on the harm caused by smoking. Yet tobacco companies continue to sell their product and as a result, the human toll of smoking continues to rise.

• Our aim is to reduce the number of people who smoke before cigarettes do (pdf 146kb) outlined the aims of the Make Smoking History Campaign (known then as Target 15).

• Sugar, liquorice and caramel. What else didn’t you know cigarettes can contain? (pdf 150kb) highlighted all the surprising ingredients found in cigarettes, including poisonous chemicals and sweeteners added to make cigarettes burn and taste better. The advertisement encouraged smokers to think about what they’re swallowing when they smoke.

• Tobacco smoke contains over four thousand chemicals (pdf 158kb). The only way to protect yourself from the harm they cause is to quit.

• Words can’t describe the harm tobacco does (pdf 85kb). That’s why we need pictures to advocate for stronger and more graphic health warnings on tobacco packaging. 

•  'Mild' cigarettes (pdf 251kb) research shows that people who smoke so-called 'light' cigarettes take in just as much tar and nicotine as those who smoke average strength cigarettes. The only healthy option is to stop smoking cigarettes altogether.

• Last year, cigarette sales fell 10% (pdf 128kb). We think it’s a sign that Australian smokers have had enough. 

• Barmaid’s cancer sends tip to smokers (pdf 193kb) advocated for stronger smoke-free legislation, highlighting the outcome of an actual legal case.

• Passive smokers share the poison (pdf 197kb) advocated for smoke-free enclosed public places.

• Smoking is unhealthy for business (pdf 370kb) advocating for smoke-free enclosed public places this advertisement rebuked popular myths that going smoke-free is bad for business.

• It’s time to cut smoking out of every workplace (pdf 125kb) advocating for smoke-free enclosed public places this advertisement highlighted the dangers of second hand smoke and every workers’ right to a safe and smoke-free workplace.

• Where in the world do you get help to quit? (pdf 354kb) highlighted that there is help available for smokers needing support to quit.

• What’s hiding in cigarettes that you don’t know about? (pdf 97kb) stated all the dangerous ingredients found in cigarettes. 

• Plainly the right decision (pdf 364kb) congratulated the Australian Government and Parliament for passing laws to sell cigarettes in plain packaging.
  

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