Echo
The ‘Echo’ campaign, originally developed by Cancer Institute NSW, was launched by Make Smoking History in September 2006. It addressed the excuses smokers often use to justify their habit and delay quitting. The television advertisement used common excuses smokers often use including “I can’t go more than a few hours without a cigarette”, “you’ve got to die of something” and “I don’t think I can quit”. In contrast, it provided a striking and honest portrayal of the consequences people face by continuing to smoke.
Carrying the tagline “Quitting is hard. Not quitting is harder”, the ‘Echo’ campaign urged smokers to stop putting it off, and to quit smoking before it's too late.
Watch the 30 second TV advertisement
View other campaign material
- Campaign summary (pdf 89kb)
