Jenny
In February 2003 Make Smoking History launched a new campaign which told the story of Jenny, a 42 year old woman dying from terminal lung cancer after being a smoker for many years. The campaign aimed to encourage more young women to quit by promoting the message that it is never too early for cigarettes to cause damage.
Jenny, a mother of three, bravely told her story in a series of three television advertisements. Sadly Jenny died in December 2004.
A new press advertisement complemented the television advertising. This advertisement emphasised that while smoking has been marketed to women as a symbol of glamour and independence, in reality it leads to dependence and sickness.
Watch the 30 second TV advertisements
View other campaign materials
- Lady killer press advertisement and poster (pdf 621kb)
- Campaign summary (pdf 101kb)
