Outdoor campaigns (2001 to 2012)

Since 2001 the Make Smoking History Campaign has used outdoor advertising to convey the dangers of smoking and encourage quitting. These have appeared on billboards, bus shelters and more recently on the sides of buses.

View the outdoor advertisements

• In 2001 the Make Smoking History Billboard (pdf 261kb) promoted the campaign message 'Make Smoking History'.

• In 2003 the 16 Smokers Billboard (pdf 132kb) carried the line “We get through 16 smokers a day and we want to cut down” and highlighted that 16 Western Australians are discharged from hospital every day following procedures for illnesses caused by smoking. The billboard advertising featured Mr Mark Newman, a leading cardiothoracic surgeon based at Sir Charles Gairdner Hospital.

• In 2004 the Buttman Billboard (pdf 704kb) featured a stick figure made of cigarette butts with arrows pointing to the different parts of the body where smoking causes cancer.

• In 2007 the 'Picture your Future' campaign drew attention to the graphic health warnings on cigarette packs, a reminder of the serious health risks smokers face if they continue to smoke. The advertising more specifically focused on two warnings, 'Smoking causes blindness' and 'Smoking causes mouth and throat cancer'. Both messages appeared on billboard and bus shelter advertising.
  
  
  • Smoking causes blindness Billboard (pdf 600kb) 
  • Smoking causes blindness Bus Shelter (pdf 230kb)
    
  • Smoking causes mouth and throat cancer Billboard (pdf 563kb)
    
  • Smoking causes mouth and throat cancer Bus Shelter (pdf 225kb)
    

• In 2007 to 2009 the 'Smoke-Free Home and Car' outdoor campaign encouraged smokers to make their home and car smoke-free to protect their loved ones from the dangers of second hand smoke. The campaign complemented the ‘Smoke-Free Home and Car’ television and press advertising, used over the same period. The smoke-free message appeared on billboard and bus shelter advertising.
  
  
  • Smoke-free car Billboard (pdf 185kb)
  • Smoke-free home Bus Shelter (pdf 190kb)

• From August 2010 to April 2012  the 'Isn’t it Time to Put Smoking Behind You?' campaign has highlighted how quickly a lifetime of smoking can sneak up on you and encourages smokers to quit now before it’s too late. 
  
  
  • Isn’t it time to put smoking behind you? Billboard (pdf 391kb) 
  • Isn't it time to put smoking behind you? 2D Supersite Billboard (pdf 552kb)
  • What are you waiting? Bus Shelter (pdf 212kb)
    
    
• Since April 2012 the 'How You're Seen' campaign has aimed to encourage smokers to consider the impact their smoking has on their loved ones. Advertising encourages smokers to stop hiding their smoking and start quitting. Billboard and bus shelter advertising are currently located in a variety of sites across metropolitan Perth.
  
  
  • How you're seen Billboards (pdf 1.7mb)
  • How you're seen Bus Shelters (pdf 2.1mb)

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