Press and radio advertising 2011
In January 2011 Make Smoking History launched new press and radio advertising which reassured smokers that they can quit and promoted support services available to help them should they want some help, including the Quitline (13 7848) and the Fresh Start course.
The campaign also included press advertising which focused on topics of relevance to smokers, such as the complexities of smoking addiction and the common fears and concerns of quitting.
Read the newspaper advertisements
- Have you tried the phone? (pdf 328kb) highlighted how the Quitline can help people quit smoking by providing support and guidance throughout their quitting journey.
- Ready to talk about quitting? (pdf 292kb) reminded people to call the Quitline for help to quit smoking.
- Get rid of the buts in your head (pdf 235kb) talked about re-training the mind to get rid of the excuses people make about their smoking.
- How to end an unhealthy relationship (pdf 141kb) explored how smokers often see cigarettes as a close friend but that it's a very one-sided friendship.
- Are you going out(side) tonight? (pdf 197kb) challenged smokers to think about how much they're missing out on by having to go outside to smoke during social occasions.
Listen to the 30 second radio advertisements
Quit tip 1 - Remember your reasons for quitting
(please use the following link if you have an ipad Quit tip 1 - Remember your reasons for quitting (596kb)
Quit tip 2 - Dealing with the cravings part A
(please use the following link if you have an ipad Quit tip 2 - Dealing with the cravings part A (606kb)
Quit tip 3 - Dealing with the cravings part B
(please use the following link if you have an ipad Quit tip 3 - Dealing with the cravings part B (610kb)
Quit tip 4 - Change your routine
(please use the following link if you have an ipad Quit tip 4 - Change your routine (604kb)
Tactical radio ad 1 - Advice for the weekend
(please use the following link if you have an ipad Tactical radio ad 1 - Advice for the weekend (598kb)
Tactical radio ad 2 - Give it another go
(please use the following link if you have an ipad Tactical radio ad 2 - Give it another go (604kb)
Tactical radio ad 3 - While at work
(please use the following link if you have an ipad Tactical radio ad 3 - While at work (602kb)
