Recall
Make Smoking History aired the ‘Recall’ campaign (originally developed by Quit Victoria) in 2002 and again in 2005. Campaign television advertising featured satirist John Clarke impersonating an executive of a fictitious tobacco company. In the first advertisement he announced a complete cigarette recall “until we can guarantee the Australian public that our product poses absolutely no threat to your health”. In a second advertisement, John Clarke revealed he is not really a tobacco industry executive and that there is no national recall of tobacco products.
The advertising focused attention on the conduct of the tobacco industry, and was designed to target opinion leaders, the media and the wider community.
Watch the 60 and 15 second TV advertisements
View other campaign materials
- Campaign summary 2002 pdf 94kb) and 2005 (pdf 97kb)
