Smoke-Free Home and Car 2007
In 2007 new television and radio advertising was developed which focused on protecting children from secondhand smoke, especially in the home and car. The campaign advised parents and carers of children that when they smoke, their children are smoking too. People were encouraged to make their home and car smoke-free to protect others from the dangers of their cigarette smoke, especially children.
In a first for Make Smoking History, the campaign was designed to broaden its reach and speak to Australian Aboriginal families as well as mainstream audiences.
Two radio advertisements specifically targeting Australian Aboriginal families complemented the television advertising. Well-known character Mary G, played by Mark Bin Bakar, featured in these advertisements.
Research found that smoking in cars dropped from 50% to about 38% following the first phase of advertising.
Watch the 30 second television advertisements
Listen to the 30 second radio advertisements
Smoke-Free Home and Car radio ad version A
(please use this link if you have an ipad 2007 Smoke-Free Home and Car radio ad version A) (808kb)
Smoke-Free Home and Car radio ad version B
(please use this link if you have an ipad 2007 Smoke-Free Home and Car radio ad version B) (872kb)
Smoke-Free Home and Car 2008
In 2008 Make Smoking History aired Quit Victoria’s ‘Smoke-Free Home and Car’ campaign. The campaign targeted parents and focused on protecting children from secondhand smoke, particularly in the car and home. The television advertisement addressed common myths and misconceptions around how best to protect children from tobacco smoke.
Radio advertising complemented the television advertisement. All four radio advertisements were designed to speak to Australian Aboriginal families. Three of the advertisements were originally developed by the Australian Council on Smoking and Health (ACOSH) and featured the well-known character Mary G, played by comedian Mark Bin Bakar. The other advertisement was originally developed by Cancer Council WA in 2007 and featured an Aboriginal woman talking about the dangers of secondhand smoke.
Watch the 30 second TV advertisement
Listen to the 30 and 45 second radio advertisements
Smoke-Free Home and Car radio ad - It's just like they're smoking too!
(please use this link if you have an ipad 2008 Smoke-Free Home and Car radio ad - It's just like they're smoking too!) (808kb)
Smoke-Free Home and Car radio ad - Don't be stupid
(please use this link if you have an ipad 2008 Smoke-Free Home and Car radio ad - Don't be stupid) (705kb)
Smoke-Free Home and Car radio ad - Poisoning your family
(please use this link if you have an ipad 2008 Smoke-Free Home and Car radio ad - Poisoning your family) (883kb)
Smoke-Free Home and Car radio ad - Second hand car, secondhand smoke
(please use this link if you have an ipad 2008 Smoke-Free Home and Car radio ad - Second hand car, secondhand smoke) (590kb)
View other campaign materials
- Make your home and car smoke-free brochure (pdf 160kb)
- Make your home and car smoke-free poster (pdf 124kb)
- Secondhand smoke: a guide for health professionals fact sheet (pdf 80kb)
- Secondhand smoke: a guide for parents fact sheet (pdf 72kb)
- How smoking affects families fact sheet (pdf 81kb)
- Secondhand smoke: the myths fact sheet (pdf 82kb)
- Campaign summary 2007 (pdf 103kb) and 2008 (pdf 91kb)
