You Should Have Been There
In February 2002 Make Smoking History launched a campaign targeting parents who smoke, urging them to quit now to ensure they don’t miss out on the important milestones in their childrens’ lives. The campaign promoted the message that quitting is the best insurance a smoker can take out on their future with their family, there are great benefits to be gained from quitting and that it's never too late to quit.
The campaign television advertisement, developed by Quit Victoria and Quit South Australia, depicted a young girl talking to her Dad as he lies in his hospital bed on a respirator. The girl recounts her day and it’s clear they both wish he could have been there to share it with her. The advertisement ends with the line “how will smoking affect your life?”
A new press advertisement complemented the television advertising and carried the line “you should have been there Dad”.
Watch the 30 second TV advertisement
Read the newspaper advertisement
- Bride (you should have been there Dad) (pdf 269kb)
View other campaign material
- Campaign summary (pdf 99kb)
