Television Campaigns
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Make Smoking History 10-Year Series
Nice people but (2000) (mpg 6mb)
Didn't listen (2001) (mpg 6mb)
Jenny (2003) (mpg 6mb)
Zita's story (2006)
I'm not afraid (mpg 6.5mb)
If I could (mpg 6mb)
Smoke free home and car (2007) (mpg 6.2mb)
Who will you leave behind (2009)
Brothers (mpg 6mb)
Luke (mpg 5mb)
Sugar Sugar (2010)
Television Advertisements
Sugar Sugar 45 second ad (mov 2.05mb)
Sugar Sugar 30 second ad (mov 1.35mb)
Sugar Sugar 10 second billboard (mov 363kb)
Press Advertisement
Deceptively Delicious (pdf 204kb)
Who will you leave behind? (2010)
Campaign Summary (Wave 24, pdf 88kb)
Media Release (pdf 109kb)
Television advertisements
Who will you leave behind TVC - Luke 45 seconds (mpg 6.1mb)
Who will you leave behind TVC - Ben 45 seconds (mpg 6.1mb)
Who will you leave behind TVC - Luke 30 seconds (mpg 4.1mb)
Sugar Sugar (2009) |
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Campaign Summary (Wave 23, pdf 94kb) Media Release (pdf 487kb)
Television Advertisements Sugar Sugar 45 second ad (mov 2.05mb) Sugar Sugar 30 second ad (mov 1.35mb) Sugar Sugar 10 second billboard (mov 363kb)
Press Advertisement Deceptively Delicious (pdf 233kb)
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Who will you leave behind? (2009) |
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Campaign Summary (Wave 22, pdf 88kb) Media Release (pdf 448kb)
Television advertisements Who will you leave behind TVC - Brothers (mpg 6.02mb) Who will you leave behind TVC - Ben (mpg 6.10mb) Who will you leave behind TVC - Luke (mpg 3.99mb)
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Everybody Knows (2009) |
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Campaign Summary (Wave 21, pdf 97kb)
Television Advertisment: Everybody Knows Rated PG (mpg 6.27mb) |
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Smoke Free Home and Car (2008) |
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Campaign Summary (Wave 20, pdf 91kb) Media Release (pdf 178kb)
Television Advertisement: Smoke Free Home and Car 2008 30 sec Smoke Free Home and Car 2008 15 sec (3.46mb)
Radio Advertisements: It's just like they're smoking too! (808kb) Don't be stupid (1.4mb) Poisoning your family (1.76mb) Second hand car, second hand smoke (1.18mb)
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Bubblewrap (2005 & 2008) |
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Campaign Summary 2008 (Wave 19, pdf 93kb) Campaign Summary 2005 (Waves 10 & 13, pdf 94kb)
Media Release (2008, pdf 45kb) Media Release (2005, pdf 40kb)
Television/Cinema Advertisement: Bubblewrap (3.32mb)
Radio Advertisements: Radio Advertisement A (1.92mb) Radio Advertisement B featuring Mary G (2008 only, 1.64mb) |
Smoke Free Home and Car (2007) |
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Campaign Summary (Waves 17 & 18, pdf 103kb) Media Release (pdf 38kb)
Television Advertisements: Smoke Free Home and Car A (2.69mb) Smoke Free Home and Car B (2.69mb)
Radio Advertisements: Radio Advertisement A (807kb) Radio Advertisement B (872kb) |
Echo (2006) |
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Campaign Summary (Wave 16, pdf 89kb) Media Release (pdf 32kb)
Television Advertisement: Echo (3.6mb) |
Zita (2006) |
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Campaign Summary (Waves 14 & 15, pdf 110kb) Media Release (pdf 57kb)
Television Advertisements: If I could (1.17mb) Tears apart a family (1.45mb) I'm not afraid (1.69mb) Quitline (965kb) |
Don't Blow the Years Ahead (2004) |
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Campaign Summary (Waves 8 & 9, pdf 95kb) Media Release (pdf 42kb)
Television Advertisement: Don't Blow the Years Ahead (2.73mb) |
Jenny (2003) |
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Campaign Summary (Waves 6 & 7, pdf 101kb) Media Release (pdf 37kb)
Television Advertisements: Pictures (2.92mb) Staying Stopped (3.05mb) Silent Killer (2.77mb) |
Recall (2002 & 2005) |
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Campaign Summary 2008 (Wave 12, pdf 97kb) Campaign Summary - Short Advocacy Campaign (2002, pdf 94kb)
Media Release (pdf 32kb)
Television Advertisements: Recall Part 1 (3.99mb) Recall Part 2 (1.87mb) |
You Should Have Been There (2002) |
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Campaign Summary (Waves 4 & 5, pdf 99kb) Media Release (pdf 29kb)
Television Advertisement: You Should Have Been There (2.29mb) |
Didn't Listen (2001 & 2005) |
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Campaign Summary 2005 (Wave 11, pdf 88kb) Campaign Summary 2001 (Wave 3, with 'Nice People But', pdf 90kb) Campaign Summary 2001 (Wave 2, pdf 100kb)
Media Release (pdf 16kb)
Television Advertisement: Didn't Listen (3.31mb) |
Nice People But (2000 & 2001) |
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Campaign Summary 2001 (Wave 3, with 'Didn't Listen', pdf 90kb) Campaign Summary 2000 (Wave 1, pdf 91kb)
Media Release (pdf 19kb)
Television Advertisement: Nice People But (3.64mb) |
