2011 Social Marketing Symposium

Cancer Council Western Australia hosted a full day symposium on the emerging trends in social marketing on Wednesday the 10 August 2011 at The Boulevard Centre, Floreat.

This event focussed on the key social marketing campaigns in Western Australia, new media trends, current challenges and future directions. The symposium was open to all professionals who wanted to learn more about the role of social marketing and health in Western Australia.

Please download the symposium program (pdf 140kb) and concurrent session program (pdf 11kb). The full abstract booklet (pdf 42kb) can also be downloaded.

Cancer Council Western Australia also hosted a pre-symposium half day workshop Managing Your Campaign on the 9 August 2011 at The Boulevard Centre, Floreat.

This workshop provided professionals currently working on campaigns with a practical understanding of the processes for developing social marketing campaigns and the issues that need to be considered in their planning. Issues such as campaign development, managing your agency and interpreting research data were explored.

Contact us

For more information or to obtain a copy of the presentations from both events please email Lorena Chapman on Lchapman@cancerwa.asn.au.