Our CEO 


(Appointed 2017)

Ashley Reid has over 20 years of experience in the community services sector and the public service. He occupied a senior role at MercyCare from 2001 to 2011 with responsibilities including fostering and youth services, community programs and early learning services. 

In October 2011 he was appointed CEO at Ngala, a leading provider of early parenting and child health services in WA.

He is a Board Director for the Western Australian Council of Social Service (WACOSS) and Community Employers WA (CEWA), a Fellow of Leadership WA and a graduate of the Australian Institute of Company Directors.  

Ashley maintains a strong focus on research and evidence-based services to support those most in need and brings experience of both service provision and advocacy to Cancer Council WA.


Board members


George Yeoh


(Appointed 2009)

George undertakes research at the Harry Perkins Institute of Medical Research in the laboratory for Liver Disease and Carcinogenesis. He has had a long term interest in liver development and cancer.  

George is a Senior Honorary Research Fellow in the School of Molecular Sciences and Emeritus Professor in the School of Medicine & Pharmacology at the University of WA where he taught and undertook research for more than 40 years. He was Chair of our Research Grants Committee for 8 years and a Board member of the Institute for Respiratory Health, Deputy Director of the UWA Centre for Cell Therapy and Regenerative Medicine and a member of the NHMRC Translational Research Faculty.George is a Board member of Cancer Council Australia and sits on the Advisory Council of Cancer Australia.  George is also Chairman of the Board and President of Cancer Council WA.



(Appointed March 2013)

Kingsley is a graduate of UWA, trained in surgery and was on the academic staff of the School of Medicine, Fremantle, UNDA until December 2017. He was Head of the Dept. of General Surgery at SCGH 1994-2001 and has treated many patients with cancer. He has held leading roles with the Australian Council on Smoking and Health (ACOSH) over a 35 year period.  

Following election to the Council of the Royal Australasian College of Surgeons (RACS), he served as President from 2001 to 2003 and is Chair of the Board, Foundation for Surgery. He is committed to cancer prevention, research, therapeutic advances and support.  In 2014, he prepared a report for the Health Department of WA on surgical oncology planning for the next decade. Since mid-2016, Kingsley has been an East Metropolitan Health Service (EMHS) Board member.



(Appointed October 2009)

Pina’s professional career spans over almost 30 years in taxation and business advisory services.  She commenced public practice at Ernst and Young where she qualified as a chartered accountant. In 1989, she set up her own boutique specialist accounting and tax practice known as Caffarelli and Associates, providing various services to clients including taxation, accounting, auditing  and specialist advice for small business and the not for profit sector. She is also a Chartered Tax Advisor (Taxation Institute) and a Fellow of the Chartered Accountants in Australia and NZ and is a member of the Australian Institute of Company Directors. She currently chairs our Finance Committee and is also a member of our Governance Committee.  Pina has held various board positions over the last 25 years, currently holding board positions in the area of arts, sport and health. 




(Appointed March 2010)

Matt is a partner with KPMG.  He began his career at KPMG in London in 1991 before qualifying as Chartered Accountant in 1994 and transferring to Australia in 2000.  His work involves due diligence on and for companies, Government departments, private equity firms and banks.  

Matt has a BSc (Hons) in Business Administration from the University of Bath and is a Member of the Australian Institute of Company Directors, the Institute of Chartered Accountants in Australia and the Institute of Chartered Accountants in England and Wales.  He is also a strong supporter of Youth Focus and has ridden from Albany to Perth on the Ride for Youth in seven of the last eight years.




(Appointed May 2016)

Dr Paul Cannell graduated from The University of Western Australia in 1981. He trained as a Haematologist in Perth and spent two years post fellowship in the Haematology Department at the Royal Free Hospital in London working as a Research Fellow in the department of Professor Victor Hoffbrand. He was appointed as a Consultant Haematologist to Royal Perth Hospital in 1993. He was appointed as Head of Service in 2005 and continued in this position until transferring to Fiona Stanley Hospital in 2014 where he holds the posts including Co-Director of Medical and Surgical Specialties and Discipline Lead for PathWest Haematology. He continues to practice as a clinician with particular interest in haematologic malignancy and bone marrow transplantation.





(Appointed September 2016)

Gavin is CEO of leading Perth communications agency Meerkats – The Brand Leadership Company. He has spent over 20 years working in and alongside some of Western Australia’s most loved and successful brands, and brought his Marketing skills to bear in Board positions at Nulsen, and West Australian Ballet. Gavin is also the current Chair of the Communications Council in WA, Patron of the Perth Advertising & Design Club and long time supporter of Youth Focus over several years.








(Appointed September 2014)

Suzanne Ardagh is a senior management executive and business leader with more than 30 years international and domestic experience.  Her career has spanned diplomacy, corporate affairs, the tertiary education sector and membership associations. She has an extensive background in business development, strategic marketing, communications, international affairs and corporate governance.  She has lived and worked in Europe, Latin America and most recently in South East  Asia, where she established the international arm of the Australian Institute of Company Directors.







(Appointed November 2016)

Cheryl Chan has over 15 years’ experience as a lawyer, specialising in employment and discrimination law, and has worked across a number of different industries such as oil and gas, retail, financial services, health, education and government.  She has worked in Perth, Melbourne and London and has managed numerous high profile mergers, acquisitions and divestments, regulatory investigations, employment and discrimination issues and litigation and industrial relations issues.  She is currently responsible for all legal issues relating to staff across the Asia Pacific region for a global oil and gas company.  Cheryl also chairs an independent public school board and has previously served on the board of 100 Women and the Inner North Community Foundation. In 2017, she was selected as a participant in the Australian Institute of Company Directors - Director Pipeline Project.  Cheryl’s skills include strategy, change management, mergers and acquisitions, corporate governance and risk management, crisis management, legal, industrial relations and leadership.



Professor Cobie Rudd



(Appointed May 2018)

Professor Rudd is the Deputy Vice-Chancellor (Strategic Partnerships) and Vice-President at Edith Cowan University. Previously, she was ECU’s Pro-Vice-Chancellor (Health Advancement), Professor of Mental Health and one of five National Teaching Fellows appointed by the Australian Government Office for Learning and Teaching in 2011; the first in simulation. She now also leads gender equity in academia for ECU and is actively addressing the gender imbalance in science, technology, engineering and mathematics.

Professor Rudd has over 30 years of experience across sectors and has served on over 15 boards of governance; including two international boards. She currently holds Cabinet-endorsed appointments to the State Training Board and Ministerial Council for Suicide Prevention in Western Australia. Professor Rudd is a Graduate of the Australian Institute of Company Directors and has a clinical background as a Registered Nurse.




(Appointed May 2018)

Giacomo is an executive leader who specialises in technology strategy and digital transformation. His most recent roles include Manager Technical Services and Manager Technology Design & Architecture at BHP following a successful transition from the finance sector where he led the development and deployment of Online Banking Systems for Bankwest. He has 10+ years of management experience, with a strong technical and financial background, currently managing the technology design of the BHP Iron Ore production systems portfolio.

Giacomo has led cultural change and introduced key new technologies in all previous organisations as well as built and managed high-performing teams. He is proficient at navigating an always-evolving technology landscape and competing business priorities, creating the conditions for successful delivery of complex initiatives. 

Giacomo thrives in executive roles associated with digital transformation, where strategic thinking is required to drive change.  He brings experience and business acumen in digital, business IT strategy creation and implementation, having influenced direction in IT infrastructure, system developments and turn-around teams.