Vision, Purpose and Values

Our Vision

Achieve a cancer free future for our community.

Our Purpose

We work with our community to reduce the incidence and the impact of cancer.

We Value


We always seek the most solid foundation of evidence available in every practice we embrace.


We have high standards and we do what we say we will do. We are transparent and consistent in the way we work and relate.


We are passionate about our purpose and deeply value our community and each other. We show empathy for those we are here to serve, respect and value our staff and volunteers and do everything with great care.


We strive for an equitable society where everyone has the opportunity to achieve the best possible level of health and wellbeing.


We actively collaborate to achieve our shared objectives. We create inclusive and empowering connections with and between our stakeholders to bring about great change.


We seek to have a major positive impact on the lives of all West Australians. We never stop seeking to improve and innovate and are prepared to take risks to achieve breakthrough results.

What does the Daffodil in our logo represent?

The daffodil has been recognised internationally as the symbol of hope for people in our community affected by cancer either directly or indirectly. The daffodil heralds spring, the season of hope and the new life it brings. It also reminds us that there is life after a diagnosis of cancer. The daffodil is also the basis of one of flagship fundraising event, Daffodil Day.

Every minute, every hour, every day

As WA's leading cancer charity, every day we're working to support families, prevent cancer, and save lives.

From providing practical and financial support to West Australians affected by cancer, to speaking out on behalf of the community, stopping cancer before it starts, and researching new ways to better detect, treat and defeat cancer, every minute, every hour, every day we're working towards our vision of a cancer free future.