Edgy SunSmart fashion hits the streets


Friday, 21 November 2014

Living in Australia means we’re at high risk of developing skin cancer, but you don’t have to compromise fashion to protect yourself.

The SunSmart team at Cancer Council WA have collaborated with Central Institute of Technology by asking the Fashion and Textile Design students to create a design that incorporates sun protection with youth fashion.

SunSmart Campaign Coordinator Carolyn Minto said it can be difficult to get young people to think about sun protection.

“Young people are often fashion and image conscious, and unfortunately this can come at the cost of sun protection,” Ms Minto said.

“The project encourages the designers of tomorrow to show that fashion and sun protection can go hand in hand.”

“Melanoma is the most common cancer in young people, and this project is a way of improving attitudes towards sun protection in this group,” she said.

The best design was submitted by Cassandra Pittard, Silvia Dzemail and Lauren Willems.

This is the fourth SunSmart fashion garment produced out of the partnership.

The garment is made from UPF50+ fabric which provides excellent sun protection, and is available to purchase from Ruck Rover General Store in Northbridge.

The garment launch coincides with National Skin Cancer Action week, which runs from 16-22 November.

Found in:  News - 2014 media releases | View all news