While the footy field is typically wet during July as winter sets in, West Coast Eagles icon Dean Cox is bucking the trend by giving up alcohol and raising much needed funds for Cancer Council Western Australia during Dry July.
The retired Eagles ruckman and games record-holder said improving his health and wellbeing was a key factor for deciding to register.
"When I was playing I was pretty strict on what I ate and drank because I had to be, but since I've hung up the boots I've probably indulged a bit," he said.
"So it'll do me some good to have a bit of a break."
Now a family man and ruck coach for the Eagles, Dean said he needs all the energy he can get and going without alcohol would be a step in the right direction.
"I've got a pretty busy schedule both at work and home so having the extra energy and a clearer head will definitely help juggle all of life's demands."
Funds raised during Dry July for Cancer Council WA will support improvements to the Crawford and Milroy Lodges, which provide a comfortable home away from home for regional cancer patients and their carers who come to Perth to access treatment.
"Cancer Council WA's lodges are important because they give people who live in the country, such as in my home town Dampier, a chance to get the treatment they need," Dean said.
Cancer Council WA CEO Susan Rooney said that everyone wins when it comes to being involved in Dry July.
"The health benefits of reducing or eliminating alcohol intake are well documented and something Cancer Council WA encourages," Ms Rooney said.
"During Dry July, not only do you give your own liver a break, but the funds you raise go directly to helping regional cancer patients access necessary treatment."
To register to be part of Dry July or to support those going without, head to https://au.dryjuly.com/