Friday, 13 November 2015
The SunSmart team at Cancer Council Western Australia in collaboration with Curtin University Fashion students have proved you don’t have to compromise fashion to protect yourself from skin damage.
The students were part of a competition in which they had to create a design that incorporated sun protection with youth fashion.
SunSmart Manager Mark Strickland said living in Australia means we’re at high risk of developing skin cancer, and the project encourages the designers of tomorrow to show that fashion and sun protection can go hand in hand.
“It can be difficult to get young people to think about sun protection. Young people are often fashion and image conscious, and unfortunately this can come at the cost of sun protection,” Mr Strickland said.
“Melanoma is the most common cancer in young people, and this project is a way of improving attitudes towards sun protection in this group,” he said.
The best design was submitted by 20 year old student Emma Watson.
This is the fifth year the SunSmart fashion garment competition has been run at Perth universities and technical colleges.
The garment is made from UPF50+ fabric which provides excellent sun protection, and is available to purchase from Ruck Rover General Store in Northbridge.
The garment launch coincides with National Skin Cancer Action week, which runs from 15-21 November.