The 1st March 2016 will mark the first day of Cancer Council's The March Charge campaign, a national movement that calls upon people to help to run, ride or swim down cancer.
Australia's brightest female sports stars, Olympic gold medal swimmer Alicia Coutts, dual international and Southern Stars all-rounder Ellyse Perry, and star hurdler and model Michelle Jenneke will be motivating people to lead more active lives while helping obliterate cancer this March as they come on board as ambassadors for the campaign.
With the goal to make Australians healthier, The March Charge will take a head on approach to combat one of the nation's leading causes of death based on the fact that one third of cancers are preventable through a healthy lifestyle; including by being physically active every day, enjoying a healthy diet and maintaining a healthy body weight .
Every year in Australia around 37,000 cancer cases could be avoided by prevention measures alone.
Alicia, who is currently in training for the Rio 2016 Olympic Games, was just seven years old when her dad passed away from cancer on the day of her first ever swimming carnival and says she is passionate about finding a cure for the disease.
"Raising awareness about cancer is so important so the community can continue to gain a better understanding of what cancer truly is. Unless you go through cancer with a family member or close friend you can't really comprehend what the battle and the fight really is."
Cancer Council will ask people to set themselves a running, cycling or swimming goal, pushing themselves at least one third further, faster and harder this March, calling on the support of friends and family to help raise vital funds for cancer.
The March Charge provides an opportunity for everyone, no matter what their fitness level, to get healthy and contribute to a cancer-free future. Money raised from Cancer Council's The March Charge helps fund world-class research, prevention and advocacy programs, and support services to help those affected by cancer at every part of their journey.
People are urged to take part by registering online at www.themarchcharge.com.au