SunSmart doesn't mean daggy!

Posted 20 Sep 2016.

Today, the 18th annual Telstra Perth Fashion Festival kicks off. The event celebrates Aussie designers and showcases their collections for the upcoming season. Unfortunately, our SunSmart range didn’t get a gig (perhaps an admin error?), so we’ve compiled some of our must-have SunSmart summer items from our shop for you here.

As the season changes, so do styles and trends, but it’s important to remember SunSmart is always in, fashionistas!



Broad brimmed hats provide the best sun protection for the face, head, ears and neck. Not only are they SunSmart, they can also work as a great accessory for any summertime outfit. Take a look at some of our favourites below.

Fashion sun protection 


Exposure to UV radiation over long period can lead to serious damage to the eyes. Ideally you should protect the eyes all year using UV protected sunglasses. We have a range of on trend styles on offer so you can stay stylish and safe this summer. Check out our faves below.

aviators, style, sun protection, summer    Summer beach fun, sunglasses, style, reflector



One of the best barriers between your skin and the sun is clothing, so try to cover as much skin as possible. However, it’s important to realise that not all fabric is equal. Look for a swing tag with a high ultraviolet protection factor (UPF) rating to be sure. Any fabric rated above UPF15 provides good protection against UV radiation, but UPF50+ is recommended. Sun-protective clothing provides protection by absorbing and reflecting UV radiation that strikes the surface of the fabric and by covering as much of the body as possible. Take a look at some of our fave UPF50+ items below.



The key to keeping your skin looking youthful is daily protection from the sun’s damaging UV rays. Our range of quality cosmetics and body care products offer SPF 30 while simultaneously nourishing and beautifying your skin. Take a look at the collection below.

beauty, makeup, cosmetics, SPF, protection, nourishing

Something fun…

Ok, these are a little daggy – BUT intentionally so! Our Ugly Xmas Rashies are the must-have Christmas gift this year. They’re an Aussie take on the ugly Xmas non-Aussie-Summer-appropriate-sweater trend taking the world by storm, and they’re set to the next big thing! Our shop has a range of sizes for kids and adults, so get in quick to get your hands on one.

ugly xmas, sweater, fun, Christmas


We have a wide variety of SunSmart items available at our Subi store, along with a range of gifts and cards. Located at 334 Rokeby Rd, Subiaco, we are open 9am – 5pm Monday to Friday and 9am - 1pm on Saturday. Pop in and say hi or if you can’t make it into the store, you can contact us on 08 9381 5810 or email the team at For more information about how to stay SunSmart check out our info page here or download our app here.



Found in:  News - 2016 | View all news