Pictured: Carolyn Pobjoy. Photo: 3abroad Photography
When you think of motorbikes, you don't normally think pink.
But that's not the case for Perth Harley Davidson and the Swan River Chapter of the Harley Owners Group who don their finest pink outfits in October each year for their annual Pink Ribbon Ride fundraiser for Cancer Council WA.
The ride has been taking place since 2012 and is particularly significant for Ladies of Harley Officer, Carolyn Pobjoy, who has been organising the event for the past four years.
In 2013, Carolyn's mother was suddenly diagnosed with stage four Glioblastoma Multiforme, the most common brain cancer to occur among adults. 100 new cases are diagnosed in Western Australia each year.
Sadly, within just seven short months of her diagnosis, Carolyn's mother passed away.
It was a desire to honour her mother's memory that inspired Carolyn to help others going through their own cancer journey via the fundraiser. With the help of good friend and fellow Ladies of Harley Officer, Gerda Dunkel, they began planning the first ride.
"The year I started organising the ride was the same year my mother passed away, she's my inspiration. We have all been touched by cancer in some way and for me, this is my contribution."
The Pink Ribbon Ride starts at Perth Harley Davidson headquarters in the Perth Hills suburb of Beckenham and riders continue on through to the Perth CBD and Fremantle café strip, finally finishing up in at the Roleystone Country Club.
With the aim of raising money and awareness for women's cancers, it's hard to miss the group as they thunder through the streets of Perth dressed head to toe in bright pink.
The ride has brought together people from all walks of life with a common goal of making a real difference. To date, the event has raised over $50,000 to help us fund cancer research, education and support services.
In 2015, the tight-knit Harley Davidson family were dealt a devastating blow when Gerda suddenly passed away. Known fondly as ‘Mumsy' to her friends, the Pink Ribbon Ride for 2016 was renamed Gerda's Ride in memory of her dedication and contribution to the group.
The group are getting ready for the biggest Gerda's Ride yet which will take place on October 29, but remind us that none of it would be possible without the incredible generosity of the riders.
"When you ask for $10 from a rider you'll get $50 instead. The support is just overwhelming," Carolyn said.
"When you see the members of the Swan River Chapter, Perth Harley Davidson and all of the other people who support the event with pink hair, pink beards, pink tutus, pink butterfly wings and so many other outfits, it's just incredible.
"We have members who've been diagnosed with cancer and no one would have known, as they choose to go through it on a personal journey.
"Personally, I've had friends and family who've been diagnosed. Some have survived and some haven't. Some of them are still fighting the biggest battle and the support we can give to Cancer Council WA can assist in finding the cure.
"I couldn't save my mum and I can't save everyone, but by raising funds for cancer research, I can certainly try."
Congratulation to everyone involved in the 2017 Gerda's Pink Ribbon Ride on the incredible $17,002 raised - we can't thank you enough for your support!