We are excited to announce the launch of the new wave of our LiveLighter® mass media public education campaign, entitled '13 Cancers'.
'13 Cancers' was originally developed by Cancer Council Victoria in 2018 and highlights the link to weight and the increased risk of 13 different types of cancer.
As many as 98% of Australians are aware that obesity is a risk factor for type 2 diabetes and heart disease, but as little as 40% of Australians know about its link with cancer.
The '13 Cancers' campaign highlights that one way to reduce the risk of unhealthy weight gain is to cut down on the consumption of sugary drinks.
The campaign has several creative executions, which includes a new TV ad featuring Melbourne cancer surgeon Dr Ahmad Aly.
The campaign will air on Western Australian screens for the first time from Wednesday 14 August until Saturday 5 October 2019.
To view the campaign webpage including the TV ad click here: Weight and Cancer
To calculate your risk, try our Sugary Drinks Calculator.
For more information please contact the LiveLighter® team at firstname.lastname@example.org