Cancer Council WA is hoping a new campaign focusing on ‘all the crap' that goes with smoking will encourage WA smokers to butt out, as new data from RSVP.com.au reveals only 1 in 22 people on the dating site in Australia are now willing to date a smoker.
Cancer Council WA's Cancer Prevention and Research Director, Melissa Ledger, said the new You Quit.You Win campaign, developed by Quit Victoria and the Cancer Institute NSW, highlights how much there is to gain by quitting smoking.
"This new campaign hones in on the things smokers have told us they hate about smoking - from the constant coughing and feeling short of breath, to having to hide their habit from loved ones, the constant feeling of being judged and of course, the financial expense," Ms Ledger said.
Ms Ledger said she hoped the new campaign, combined with the recent 12.5% increase in the price of cigarettes, would encourage smokers to quit.
"Pack-a-day smokers are now spending more than $260 a week to continue the deadly habit which equates to almost $13,600 a year," she said.
"Based on analyses of previous tobacco tax increases, approximately 220 smokers per day will quit as a result of the tax increases planned between 2016- 2020."
Not only will you find more cash in your bank account if you quit, but you could also find love.
Recent statistics from RSVP.com.au revealed only 4.5 per cent of RSVP members are now willing to date a smoker compared to 10 years ago when close to 15 per cent would consider a potential suitor who smokes.
RSVP has more than 25,000 new members joining every month and has had more than 4.5 million Australians join the site since it launched.
"The interesting thing is that 10 years ago almost 26 per cent of its member base stated they smoked, now just 3 per cent of users state they are smoking regularly (3.4% trying to quit and 6.6% socially or occasionally smoke)," Ms Ledger said.
"It's never too late to quit.
"Smoking remains one of the largest causes of preventable deaths in Western Australia.
"Each year more than 1800 adult smokers die from smoking related diseases in WA.
"Even if you've smoked for a long time, you can dramatically reduce your cancer risk by stopping now.
"Ten years after quitting, your chance of getting lung cancer can drop by as much as half what it would have been if you kept smoking. Don't give up giving up."
The You Quit, You Win TV campaign airs across WA from Sunday 6 October and is supported by radio, digital and out-of-home advertising.
If you want to talk to someone about quitting call the Quitline on 13 7848 or for tips to quit visit makesmokinghistory.tips. For confidential cancer-related information and support call Cancer Council 13 11 20.
Make Smoking History is an initiative of Cancer Council WA and proudly supported by the Department of Health WA and Healthway.