LiveLighter® ‘16 Teaspoons of Sugar’ campaign

Posted 25 Mar 2020.

LiveLighter 16 teaspoons of sugar campaign

Cancer Council WA recently broadcast ‘16 Teaspoons of Sugar' as part of the latest LiveLighter® campaign.

The TV commercial featured an all Aboriginal cast, and portrays a family eating raw sugar in an attempt to expose the large amount of sugar contained in sugary drinks. The ad also highlighted the health risks associated with drinking sugar sweetened beverages such as excess weight gain, which increases the risk of developing other chronic diseases such as type 2 diabetes, heart disease, 13 different types of cancer, and even tooth decay.

16 Teaspoons of Sugar was developed in 2015 by the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) in partnership with Cancer Council Victoria, and has run in Western Australia previously in 2016. Recently it was broadcast throughout WA on Aboriginal TV and radio stations (including Goolari, ICTV, Southern Cross Austereo Indigenous channels, and Noongar Radio), as well on regional channels alongside the ‘13 Cancers' campaign. In a first for the LiveLighter® campaign, 16 Teaspoons of Sugar also ran inside Aboriginal Community Health waiting rooms at 21 locations across the state.

Cancer Council WA would like to thank the Aboriginal Health Policy Directorate at the WA Department of Health, the Aboriginal Health Council of WA and our Cancer Council WA Aboriginal Advisory Group for their support in running this campaign. We are confident the TV and radio ads will encourage and motivate people to avoid sugary drinks more often, and to choose water instead.

More information and the facts about sugary drinks can be found here.

Found in:  News - 2020 | View all news