New campaign to prevent alcohol-related cancer

Posted 26 Oct 2020.

Alcohol.Think Again Stain campaign

One West Australian dies from an alcohol-caused cancer death every three days which is why the McGowan Government has partnered with us for the new Alcohol.Think Again campaign ‘Spread'.

The campaign aims to reduce alcohol use by increasing awareness of the link between alcohol use and cancer. It shines a light on the fact alcohol is a cause of cancer in at least seven sites of the body, including in the breast, liver, mouth, throat and bowel, and every drink increases a person's risk of developing alcohol-caused cancer.

In 2018, there were three alcohol-caused cancer hospitalisations every day, costing the State Government about $14 million and it is estimated about 400,000 West Australians drink alcohol at levels likely to cause to long-term health issues.1

WA Health Minister, the Hon Roger Cook MLA, said the impact alcohol-caused cancer is having on individuals, families and the Western Australian health system is enormous.

"With end of year celebrations approaching you may feel more pressure to drink - but we must have at the forefront of our minds, the short and long-term health effects alcohol can have on us.

"Partnering with Cancer Council WA to deliver our Alcohol.Think Again campaigns is just one way we are preventing alcohol related harm.

"Our prevention campaigns are part of the $8.7 million invested by the McGowan Government into preventing alcohol and other drug related harm," Mr Cook said.

Our CEO Ashley Reid said that research has found some people have been drinking more alcohol during the COVID-19 pandemic.

"The ‘Spread' campaign is a timely reminder that when it comes to cancer risk, there is no safe level of alcohol use.

"There is no doubt that alcohol causes cancer.

"The more you drink and the more often you drink, the greater your risk of developing cancer. Reducing your drinking will reduce your risk.

"Cancer Council WA is committed to delivering messages to help West Australians achieve the best possible level of health and wellbeing," Mr Reid says.

Alcohol.Think Again is part of the McGowan Government's comprehensive approach to reduce the level of alcohol-related harm in Western Australia

Spread was launched across television, radio, social media and outdoor advertisements on Sunday 25 October and will run state-wide until late 2021.

Visit alcoholthinkagain.com.au for more information.

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1Government of Western Australia.

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