Above: Bowel cancer screening campaign Youtube video featuring Mary G
We recently launched Phase 1 of a new campaign to raise awareness of bowel cancer amongst the Aboriginal West Australian community. The campaign encourages eligible people to do the National Bowel Cancer Screening Program (NBCSP) home test.
Bowel cancer is the second most common cancer to cause death in the Aboriginal Australian community but is one of the most treatable cancers if found early.
The NBCSP has reported less than half of all eligible West Australians participate when they receive the home test kit which is designed to detect bowel cancer in its very early stages. When detected early, more than 90 per cent of bowel cancers can be treated successfully.
Help us increase participation amongst the Aboriginal West Australian community by sharing our bowel cancer screening campaign.
Phase 1 of the new bowel cancer screening campaign is running across radio, digital and social media platforms in the Kimberley and Pilbara regions over the next few months.
We have teamed up with Mary G, an Aboriginal personality, educator, and radio presenter to raise awareness of bowel cancer amongst the Aboriginal community and encourage more people to do the NBCSP test when they receive it in the mail.
Phase 2 of the campaign will feature local people from the South West, Wheatbelt, Great Southern, Goldfields, Midwest, and Perth regions who are keen to share the message about bowel screening with their communities.
We developed the campaign in consultation with Aboriginal Health Council of Western Australia and Derbarl Yerrigan Health Service. In the process we also consulted Aboriginal Medical Services, Elders and Aboriginal staff from local clinics and organisations in the regions, including WA Country Health Service.
How you can help
If you are a health professional or live in one of the targeted regions, simply share the campaign resources available in your newsletters, to your networks, and on your website and social media platforms.
Help us ensure all eligible Western Australians feel informed and empowered to take the test.
Phase 1 Campaign assets to share:
- Mary G bowel cancer screening campaign video (45 seconds)
- Mary G bowel cancer screening campaign video (30 seconds)
- Mary G bowel cancer screening campaign video (15 seconds)
- Mary G's Facebook post
- Testimonial social tiles (right click and save image)
If you have any questions or would prefer to be emailed the files, please contact the Cancer Council WA Bowel Screening Team firstname.lastname@example.org
• Find out more about bowel cancer, the National Bowel Cancer Screening Program home test kits, and eligibility.
• Check out the Menzies Indigenous Bowel Screen page for other resources and information.
• Visit the National Bowel Cancer Screening Program Frequently Asked Questions.
• Order a free replacement kit on the National Cancer Screening Register website.