Lifeguards know better than anyone the dangers of the sun. With support from Channel TEN, the boys from Bondi Rescue joined the fight against skin cancer, by reminding West Australians to stay safe at the beach and be SunSmart.
The Bondi Rescue TV commercial was aired over the 2010/11 summer, as an additional feature to the Dark Side of Tanning campaign. There were also two radio ads produced to support the TV commercial. The ads aimed to use the profile of the Bondi Rescue personalities to pass on the SunSmart message to western Australians, by reminding them to be SunSmart at WA beaches.
Watch the 30 second TV commercial
Listen to other Bondi Rescue material
Listen to the 30sec radio ad spoken by Louis: Bondi Rescue radio ad - Louis
Listen to the 30sec radio ad spoken by Bacon : Bondi Rescue radio ad - Bacon