Dark Side of Tanning
Although adults are behaving more responsibly in the sun, adolescents aren't absorbing the SunSmart message with the same enthusiasm.
Research revealed that 48% of WA adolescents continue to favour a suntan, with more females attempting to tan than males. On average, 20% of WA adolescents were still getting sunburnt on summer weekends.
The Dark Side of Tanning campaign was developed by the Cancer Institute NSW and ran in WA for three summers, starting in 2009/2010. The campaign challenges the belief that a tan is healthy and prompts adolescents to reconsider their use of sun protection. It demonstrates the dangers of tanning and shows how exposure to ultraviolet (UV) radiation from the sun can cause melanoma, the most deadly form of skin cancer.
Watch the 30 sec TV commercials
View other campaign material
- Dark Side of Tanning poster - Boy (pdf, 2.4MB)
- Dark Side of Tanning poster - Girl (pdf, 1.8MB)
- Dark Side of Tanning Campaign Summary (pdf, 54KB)
Listen to the radio commercial
Listen to the 30 sec radio commercial: SunSmart 30 second radio commercial (1.2MB))
More information about the campaign is available from the Dark Side of Tanning website.