Don't let the sun see your DNA

Don't let the sun see your DNA was an innovative campaign developed by Cancer Council WA, which ran from 2018/19 to 2021/21.

The campaign used a UV camera to show  the cumulative skin damage caused by UV that the human eye can't see.

It aimed to increase the extent to which West Australians understand the cumulative nature of UV radiation damage, and increase their use of sun protection during incidental outdoor exposure when UV levels reach 3 or above.

Watch the TV commercial

 

Listen to the radio commercials

Listen to the Up and up commercial (471 KB) and the More powerful than you realise commercial (470 KB).

The campaign also featured  outdoor and online materials.