Don't let the sun see your DNA
Don't let the sun see your DNA was an innovative campaign developed by Cancer Council WA, which ran from 2018/19 to 2021/21.
The campaign used a UV camera to show the cumulative skin damage caused by UV that the human eye can't see.
It aimed to increase the extent to which West Australians understand the cumulative nature of UV radiation damage, and increase their use of sun protection during incidental outdoor exposure when UV levels reach 3 or above.
Watch the TV commercial
Listen to the radio commercials
Listen to the Up and up commercial (471 KB) and the More powerful than you realise commercial (470 KB).
