UV Index campaign

 

The UV Index campaign aired in Western Australia from 2012/13 to to 2014/15.

 

The campaign targeted Western Australian adults aged 18 - 45 years, and aimed to educate the public about key factors relating to the UV Index which can be used to guide their sun protection and reduce their risk of developing skin cancer.

A selection of campaign materials can be viewed below.

 

Television commercial

 

 

Listen to the radio commercial

 

Listen to the UV Index campaign radio commercial (1.2MB)

 

 

The campaign also featured outdoor and online materials.

 

UV Index campaign Cancer Council shop front