UV. It all adds up.

The  UV. It all adds up. campaign aired in WA over the 2015/16 summer, and  was developed by Cancer Council Victoria. A selection of campaign material is available below.

The campaign was developed in response to research showing that 1 in 2 Aussie weekend sunburns occur during everyday activity around the home, such as gardening, chores or having a bbq. And while only 12% of West Australian adults attempted a suntan, 69% reported having tanned skin, showing that all sun exposure adds up, even if you are not intentionally exposing your skin to the sun. (National Sun Survey 2013/14).

 

Watch the TV commercials

 

 

Listen to the radio commercials

 

Listen to the metropolitan radio commercial (586 KB) and regional radio commercials (586 KB) here.

The campaign also includes outdoor and online materials.

 

More information

For more information about UV radiation, visit www.myUV.com.au