UV. It all adds up.
The UV. It all adds up. campaign aired in WA over the 2015/16 summer, and was developed by Cancer Council Victoria. A selection of campaign material is available below.
The campaign was developed in response to research showing that 1 in 2 Aussie weekend sunburns occur during everyday activity around the home, such as gardening, chores or having a bbq. And while only 12% of West Australian adults attempted a suntan, 69% reported having tanned skin, showing that all sun exposure adds up, even if you are not intentionally exposing your skin to the sun. (National Sun Survey 2013/14).
Watch the TV commercials
Listen to the radio commercials
The campaign also includes outdoor and online materials.
For more information about UV radiation, visit www.myUV.com.au